Music Marketing Blog Post #2

   Many ideas were brainstormed and researched during the process of building a music brand. From merch, distribution, and technological convergence, a lot of key aspects had to be considered to make sure our brand would succeed. This assignment was nothing like I had ever done and taught me a lot about music marketing.

     First we set up a plan to complete the research chart, presentation, storyboard, filming and editing on time. Then after receiving our genre and choosing our song we began researching the industry and artists. For the case study chart I chose Lil Uzi Vert and his album Eternal Atake to research. Learning about Uzi and his two times platinum album gave insight to how we would go about marketing our own song and image. Next our group created a presentation and had to decide which specific platforms and collaboration we would use to market our selves. For social media we chose YouTube, Instagram, and Twitter as their average user age fall in range of our target age male 20-34.

    The next part of our planning was figuring out what type of music video we would use. We ended up choosing promotional as we thought it would be relatively simple compared to the others. One of our members drew a storyboard to be a guide when filming. This was one of the more challenging aspects of this assignment as creating a music video from scratch takes a lot of creativity. This is a picture of our finished story board.

    Once we finished all of the brainstorming and planning it was time to edit and film. This was a very challenging part of this project as we had to make sure our video is in sync with the song. My group struggled with the syncing aspect and our video definitely could have been better. Me and friend were tasked with filming and I was shocked how difficult it was. Finding good locations and making sure our actor was in sync with the song was for sure challenging. 

For the presentation unfortunately I wasn't able to make it the day we presented, but as far as my group said it went good. We created a script and assigned slides to each member, which made it easy for each person to present. Each member spent time memorizing their information so we can explain off of our head rather than read off the board.

    Overall I learned many new skills throughout this process.  I learned first hand the importance of filming and editing for a music video. I also learned how crucial planning and brainstorming is to your success. There were many things me and my group could have improved on, like editing, filming and creativity. Although we weren't perfect and could have done better I am I learned at least the basic level of music video creation and look to improved my skills in the future.